Privacy Policy

1. Introduction

This privacy policy (together with our Website Terms of Use and any other documents referred to in them) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us, as well as setting out how we will look after your personal data and make sure that we meet our legal obligations to you under applicable UK data protection laws including the Data Protection Act 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and the UK General Data Protection Regulation (UK GDPR).

This privacy policy applies to LDN Properties Limited (operating under the trading name Sell Flat UK) and its website sell-flat.co.uk (the "Website"). Please read this privacy policy to understand how we use and protect the personal information that you provide to us.

All references in this privacy policy: to "Services" refer to property purchase, lead referral and ancillary services which we offer; to "we", "us" and "our" refer to LDN Properties Limited; and to "you" and "your" are to you, the user.

Who we are

Any personal data you provide to us is controlled by LDN Properties Limited, a company registered in England and Wales (04636129) which has its registered office at 330 Linen Hall, 162-168 Regent Street, London W1B 5TD, and is registered as a data controller with the Information Commissioner's Office under reference Z7733416. Sell Flat UK is a trading name of LDN Properties Limited.

You can contact us:

• by telephone: 020 7183 5114
• by post: 330 Linen Hall, 162-168 Regent Street, London W1B 5TD

If you have any queries about the way we use your personal data, you can contact our Data Protection Officer using the contact details above.

2. Your Data

What personal data we collect from you

We collect various personal data from you in a number of different ways:

• information from the Website including your Website usage, IP address, operating system, browser type and settings;
• when you fill in any forms on the Website (or related forms on associated websites such as ldn-properties.co.uk operated by the same company), you will be required to provide us with personal information in order for us to provide our Services to you;
• correspondence that is exchanged between us, including post, telephone calls (which may be recorded for the purpose of security and training), SMS text messages, digital messaging applications or email.

Why we collect your personal data

We collect your personal data to ensure that we are providing you with the best service we possibly can. We may use your personal data in the following ways:

• to provide our Services to you;
• to develop and improve our operations and the Services we provide;
• to contact you for your views and feedback on our Services;
• to notify you occasionally about important changes or developments to the Website and/or our Services.

Legal basis for collecting your personal data

We process your personal data where we have a lawful reason to do so. These lawful reasons are:

• we have your consent;
• we are entering into or are performing a contract with you;
• it is in our legitimate interests;
• when we are under a legal duty.

When you have requested our Services, we process this personal data on the basis that we are taking steps to enter into a contract with you. When we have provided Services to you, we process your personal data on the basis that we need this information to fulfil our obligations under the contract we have entered into with you.

There are also certain times when we will process your data on the basis of legitimate interests. This will be when we are carrying out one or more of the following:

• pursuing our commercial activities and objectives;
• complying with applicable legal obligations and any codes of conduct;
• improving or developing our business operations and Services;
• protecting our business, shareholders, employees and customers;
• providing you with Services that you have requested but where there is no contract to enter into with us;
• allowing you to browse the Website.

You can withdraw your consent to us processing your personal data for marketing purposes at any time. This can be done in a number of ways:

• by following the "unsubscribe" mechanism in any marketing communication we, or any associated third party, send to you;
• by contacting customer services or our Data Protection Officer using the contact details above.

If you change your mind about agreeing to us processing your personal data, this will not have any effect on the lawfulness of any processing we have carried out before you change your mind.

Do I have to provide my personal data? What happens if I do not?

In order to provide you with Services you will need to provide us with certain information so that we can process your data in a lawful way. In addition, we may contact you by post, telephone, SMS text message, digital messaging application or email. For example, we may contact you by the above methods if it appears you are having issues completing forms or abandon a form before submitting it, to provide assistance or to invite you to take part in a survey. Please note that we may not be able to continue providing our Services to you if you request that we do not contact you.

In order to provide you with Services we may disclose your personal information to our sub-contractors, agents, service providers, partners and members of our group of companies (which includes any company linked to us in some way by common ownership or management). A full list of data processors is available on request, subject to commercial sensitivity. We will ensure that such persons manage your information securely and use it only in respect of the provision of Services to us and/or on our behalf.

If you were introduced to us by a third party, we may give them your contact details and sufficient information about you for their accounting and administration purposes.

We may disclose your personal information to third parties:

• in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
• if we (or substantially all of our assets) are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets;
• if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use, or terms and conditions and other agreements, or to protect our rights, property, or safety as well as those of our customers, or others.

If you give us false or inaccurate information and/or we suspect fraud, we may pass information to appropriate law enforcement agencies. Unless otherwise provided for in this privacy policy or otherwise agreed by you, we will not share, sell or distribute any of the personal information that you provide to us without your consent unless we are required to do so by law and/or for fraud prevention purposes.

Data security and retention

We understand that the privacy and security of your personal data is of great importance and therefore we have implemented technology, security policies, rules and controls to protect your information.

We collect personal information for specific purposes and on specific legal bases and endeavour to collect only the personal information required for those purposes. Once this purpose has been fulfilled and the personal information is no longer required, we will anonymise your data by removing any identifiable information, or erase it.

Where your personal data is held

The information you provide to us via the Website will be stored and processed on servers based in the UK and Ireland. However, in the course of providing our Services we may transfer your personal data to our service providers who are based outside of the European Economic Area (EEA).

If any personal data is transferred or stored outside of the EEA, we check whether the EU Commission has determined that it will afford the same level of protection as it would within the EEA (this is called an adequacy decision). If it will not, we will ensure any such transfer is subject to appropriate safeguards (for example by putting appropriate contractual provisions in place with relevant third parties to provide us with reassurance about the security of your personal data) or is otherwise permitted in accordance with the provisions of the UK GDPR. However, you acknowledge that communications sent via the Internet cannot be guaranteed to be completely secure.

3. Your Rights

Right to access

You have the right to access the personal data we hold about you. Requests to access your personal data should be made in writing and sent by post using the contact details above.

Right to rectify your personal data

If you notice that the information we hold about you is not correct, you may ask us to change it to make sure that it is accurate and up to date.

Right to be forgotten

You may ask us to delete your personal data in certain circumstances. It may not be possible for us to delete any or all of the personal data we hold about you where we have an ongoing relationship; please contact our Data Protection Officer who will be able to assist with your request.

Other rights

You may also ask us to stop or restrict our processing of your personal data, or to transfer your personal information to a third party in certain circumstances.

Please contact our Data Protection Officer if you wish to exercise any of your rights, using the contact details at the start of this policy.

4. Cookies

This Website does not use cookies or similar tracking technologies. We do not run analytics, advertising or tracking scripts on sell-flat.co.uk, so no cookies are written to your device when you browse the site.

If you follow a link from this Website to another website (for example, the online valuation form on ldn-properties.co.uk), that other website may use its own cookies. Those cookies are governed by the privacy policy of the website you visit, not by this policy.

5. Other Information

Third party websites

Other websites which are accessed via links within our Website are not covered by this privacy policy and will have their own privacy policies. We are not responsible for the collection of your personal data by those websites, so please check the privacy policies of those websites before you submit any personal data to them.

Children's privacy

The Website is not intended for use by, nor do we offer products or Services to, individuals under the age of 18. We do not knowingly collect personal information from individuals under the age of 18.

Changes to our privacy policy

Any changes to our privacy policy in the future will be posted to the Website.

What if I have a complaint?

If you are unhappy about how your personal data has been used, please contact our Data Protection Officer using the contact details above.

You may also complain to the Information Commissioner's Office (www.ico.org.uk, or by post at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF), which regulates the processing of personal data.